STAMFORD—John T. Grosso of Stamford has been named Director of Digital Media of the Diocese of Bridgeport. His appointment, effective immediately, was announced by Bishop Frank J. Caggiano.
Grosso joined the diocese in 2015 and has led the successful social media initiatives since that time. His new title reflects his growing responsibilities as the Office of Communications seeks to integrate its various social media and web platforms and better connect with parishes.
“Through his disciplined and innovative use of social media John has helped to re-brand the diocese and engage a new generation in the life of the Church,” said Bishop Caggiano. “His efforts have become a model for diocesan social media use as the Church brings the Gospel to the marketplace of ideas in our culture.”
As Director Grosso will be responsible for overseeing all Diocesan Digital Communications efforts, including the website, social media, the email newsletter, and data analytics to better target information and build support.
Under Grosso’s leadership, the diocese has launched a coordinate social media strategy with steadily growing Facebook, Twitter and Instagram accounts.
Currently, Bishop Caggiano’s Facebook page numbers 12,464 followers, while the Diocesan page has seen an increase of 5,500 followers to its current 6,624.
The Diocesan Twitter accounts reaches 3,873 people, while the Bishop’s Twitter has grown to 4,769 followers. On Instagram the Diocese currently has 2,079 followers and the Bishop – 1,584 followers. The diocese has also registered more than 131,000 YouTube video views in the past three years.
More than 30,000 people now receive the diocesan email newsletter, which includes videos from the Bishop and latest news updates. He created the “DOB Social” website to connect all parishes, schools and organizations to diocesan social media.
John Grosso graduated from Boston College in May 2014 with a Bachelor of Arts in Political Science and Theology. In 2017, he was awarded a Masters of Arts in Communications from Sacred Heart University. In 2012, he served an internship as Correspondence Associate in the White House Office of Presidential Correspondence, where he became versed in online constituent management and communications systems.